Grooming

Fashion houses are no longer satisfied selling clothing alone. They're building complete lifestyle ecosystems - fragrance, skincare, body care, home goods, furniture, and design objects that allow customers to interact with the brand every day, not just when they get dressed.

Choosing products based on how your hair actually responds, understanding ingredient labels, and building a routine that prioritizes long-term scalp health can lead to better outcomes than simply following trends or buying the latest launch.

This month, Onside, a personal care company backed by Jayson Tatum and Jude Bellingham, landed at Target.