Grooming

Inspired by the bathing traditions of the ancient world, Les Rituels de Soin is designed around moments of care that move from morning to evening, combining fragrance, body products, and physical gestures into what Diptyque describes as a way of reconnecting body and mind.

How often you should wash your hair depends on your scalp, hair texture, product use, activity level, and whether you are dealing with issues like dandruff or irritation.

The New York-based skincare company is built around a simpler proposition: men do not need skincare translated into a stereotype.

NielsenIQ reported that the U.S. men’s grooming market reached $7.1 billion in 2025, up 6.9% year over year. Fragrance was among the specialty categories contributing to that growth, while online men’s grooming sales climbed 27.6%.

The premise is straightforward—make skincare capable of holding up during serious activity while remaining comfortable enough to use every day.

In the shop, many men describe the same problem as dry scalp or stubborn dandruff. Sometimes, however, the issue is scalp psoriasis.

Each fragrance is limited to 1,000 bottles, and only the original owners will have the right to purchase refills in the future. Once the initial run sells out, no new customers can buy that fragrance again.

With the latest expansion of Humanrace, the brand is turning its attention to performance care by introducing a Smoothing Body Scrub and Recovery Body Lotion designed for skin that works as hard as the people wearing it.

Fashion houses are no longer satisfied selling clothing alone. They're building complete lifestyle ecosystems - fragrance, skincare, body care, home goods, furniture, and design objects that allow customers to interact with the brand every day, not just when they get dressed.

Choosing products based on how your hair actually responds, understanding ingredient labels, and building a routine that prioritizes long-term scalp health can lead to better outcomes than simply following trends or buying the latest launch.

This month, Onside, a personal care company backed by Jayson Tatum and Jude Bellingham, landed at Target.