Observations

Stories filed under this Signal category.

Brands Don't Need More Creators. They Need Better Context.

Consumers haven't necessarily stopped buying things. They seem to have become more selective about who they are willing to believe.

Evan Mitchum

We Can Organize the World Cup. Why Not the World?

At a moment when the world often appears incapable of agreeing on much of anything, it can still arrange for thirty-two nations to meet on fields across a host country and play by the same rules.

Tyler

Have We Stopped Believing in Sports Legends?

Perhaps we've become less interested in witnessing greatness than in managing it.

Tyler

Brands Spent a Decade Buying Attention. They May Spend the Next One Trying to Earn Belonging.

Communities aren't attractive because they are trendy. They're attractive because they represent something that traditional advertising struggles to replicate: repeated exposure within an environment people choose to return to.

Tyler