New Gilette Commercial Faces Tremendous Backlash

New Gilette Commercial Faces Tremendous Backlash

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On Tuesday, Gillette released an ad that takes stock of a handful of cultural issues that have always lingered just beneath the surface but became full-blown talking points over the past year: sexual harassment, bullying, and a blanket excusal of this behavior because “boys will be boys.”

Over the past few years the tolerance level for “toxic masculinity” has been in a steep decline, so it makes sense as to why Gillette has taken this stance right now. “We expected debate,” Pankaj Bhalla, Gillette’s North America brand director, told CNN, although, we’re not sure that boycotts from hate groups is exactly what Bhalla had in mind. Bhalla specifically says that “the ad is not about toxic masculinity. It is about men taking more action every day to set the best example for the next generation.”

We think that this ad is great because it does stir a discussion about what it actually means to be a man. We do have a tremendous impact on the way society will continue to evolve, and if we aren’t wise we may lead our youth and women astray. The point here may not be whether or not an agenda is being pushed on men, but rather what is our collective stance here in 2019? Are we protectors or enablers? Are we conscious or are we blind with self-indulgence?


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