Watch Some Of The Industry's Best Break Down The Science Of Collaboration
A few months back Hypebeast hosted their first festival, dubbed HYPEFEST. In the midst of performances, new product releases, and general hype- there were a few special moments. Jeff Staple, a design icon in his own right, sat down with a host of the industry’s most in-demand creatives to break down the science of collaborations. Fujiwara, notably the most seasoned creative, has done collaborations with everyone from Nike to Pokemon.
What’s interesting is that all of the panel has collaborated with Nike, resulting in a series of references to their individual time spent with the brand. Take a moment to soak in some game from a few individuals who have been the driving force behind some of the coolest moments in streetwear over the past few years/decades.