The Face Of Nike's 30th Anniversary Campaign Is None Other Than Colin Kaepernick
ESPN Sports Business Reporter Darren Rovell reports that ex-NFL quarterback Colin Kaepernick is now the face of the 30th anniversary of Nike's "Just Do It" campaign. Apparently, Nike had been paying Kaep all along, but were waiting on the right time to present this moment.
It's important to note that the controversy behind this timing is surrounded by three important facts. The first of which is the campaign has dropped exactly (3) days before the NFL season starts. The second is Kaepernick just won the summary judgement portion of his collusion case against the NFL. The third is quite interesting, as Nike is a sponsor of the NFL - they actually make their jerseys.
Perhaps Nike capitalized on all of the attention that would surround this moment, but whether or not it was some elaborate marketing ploy, it has reignited the controversial conversation behind Colin's original "kneel" and what it means to take a stance in the face of injustice. A nod to Kaep for continuing to press forward in the face of adversity.