The Truth About Streetwear According To Bobby Hundreds
In an article written in late December of 2017, Bobby Hundreds of The Hundreds takes a moment to address the current state of streetwear, overconsumption, and the potential future of the industry.
Its a good read because we're currently in a period of time in fashion where everyone is creating so many fly-by-night brands that the term "streetwear" has a muddled definition. It parallels the rap game; anyone with access to a mic and the internet is making music, quality aside. Nonetheless, Bobby's perspective is pretty solid. Check out two great excerpts below.
1) "...There is less sense of culture now, only clothing and capital. Most young people entering the fray are lured by the financial value of things, as opposed to the relationships or story. Streetwear’s magic was in connecting creator with consumer. Now, it connects consumers with cash.
Reselling. Reselling has always been one of streetwear’s cornerstones, but it now eclipses all facets of the ecosystem. The pitfall, however, is that reselling isn’t a sustainable means of holding up a subculture, because it’s about money, not art..."
2) "...streetwear is continually hitting an all-time high, like the bitcoin of fashion. It’s gone mainstream on both high and low channels and the market seemingly can’t get enough. But, there are some critical flaws, microscopic and unseen, that are breaking down the machine. Streetwear’s (well, as we know it) end will probably close in sooner than we want and expect. I will tell you why, but I’ll also predict what comes next. I’m no fortune-teller, but we’ve lived this life before. The $1.2B Supreme valuation of 2017 is the $1.5B Ecko revenue of 2009. The Off-White is the new Palace is the new Huf weed sock is the new #DiamondLife is the new Been Trill X HBA X Pyrex goth football jersey is the new The Hundreds is…
Take what you want from what follows. Call me bitter, even though The Hundreds is rising off of one of our best performing years. Write off my opinion as alarmist, although it’s seasoned with 15 years of experience in this space. This is the Truth about Streetwear in the year 2017. I hope I’m wrong, but I know I’m right."